Basic Internet Marketing [Deaf-friendly Course] (dig-004)

Digital


Description

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Course Delivery: Texts, assignments and tests.

Course Duration: 8 hours.

Content
  • How to Use This Guide
  • How to Use This Guide
  • Session One: Course Overview
  • Session One: Course Overview
  • Learning Objectives
  • Pre-Assignment
  • Pre-Assignment
  • Internet Marketing Plan Worksheet
  • Internet Marketing Plan
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Session Two: What is Internet Marketing?
  • Session Two: What is Internet Marketing?
  • Session Two (What it Looks Like)
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Session Three: Creating an Internet Marketing Plan
  • Session Three: Creating an Internet Marketing Plan
  • Leveraging What You Already Have
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Stage Two: Analyzing the Competition and Yourself
  • Stage Three: Analyzing Distribution Channels
  • Stage Four: Creating a Marketing Plan
  • Stages Five and Six: Implement, Evaluate, Review, and Revise
  • Session Four: Extending Your Influence
  • Session Four: Extending Your Influence
  • Sharing Messages
  • Understanding Community
  • Making Connections
  • Making it Real
  • Session Five: E-mail Marketing
  • Session Five: E-mail Marketing
  • You Can Do It!
  • A Cautionary Note
  • Using a Distribution Service
  • Getting Your Message Out
  • Distribution Services, Part Two
  • Keep it Rich
  • Session Six: Search Engine Optimization (SEO)
  • Session Six: Search Engine Optimization (SEO)
  • What is SEO?
  • Understanding Search
  • Natural and Organic Searches
  • Paid Searches
  • What is a URL?
  • About Pinging
  • The Search Engines
  • Bing
  • Yahoo
  • Session Six (The Search Engines)
  • Alternative Search
  • Making Connections
  • Optimizing Keywords
  • Keywords, Search Terms, and Tags
  • Metatags
  • Source Code Sample
  • Tips and Tricks
  • Making Connections
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Improving Traffic
  • Session Seven: Advertising Online
  • Session Seven: Advertising Online
  • What is Advertising?
  • Understanding Pay Per Click Ads
  • More About Pay Per Click Ads
  • What Service Should I Use?
  • Set Up an Account
  • Choose Keywords
  • Write Your Ad
  • Set the Limits
  • Making Commitments
  • Personal Action Plan
  • A Personal Action Plan
  • A Personal Action Plan
  • Summary and Recommended Reading List
  • Summary and Recommended Reading List
  • Post-Course Assessment
  • Post-Course Assessment
Completion rules
  • All units must be completed