Marketing with Social Media [Deaf-friendly Course] (dig-003)

Digital


Description

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Course Delivery: Texts, assignments and tests.

Course Duration: 16 hours.

Content
  • How to Use This Guide
  • How to Use This Guide
  • Session One: Course Overview
  • Session One: Course Overview
  • Learning Objectives
  • Important Note
  • Pre-Assignment
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Session Two: Getting Started
  • Session Two: Getting Started
  • What is Social Media?
  • Pre-Assignment Review
  • Pre-Assignment Review
  • Session Three: Understanding the Marketing Mix
  • Session Three: Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Product
  • Price
  • Place
  • Promotion
  • Packaging
  • Exercise Your Muscle
  • Session Four: Developing a Social Media Plan
  • Session Four: Developing a Social Media Plan
  • Things to Think About
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • Social Media Plan Worksheet
  • Campaign Budget and Objectives
  • Competitive Analysis
  • Important Notes
  • What’s the Value?
  • Cost Per Lead
  • Session Five: Building Your Social Media Team
  • Session Five: Building Your Social Media Team
  • Building the Team
  • Making Connections
  • The Community
  • Session Six: Using Social Media to Build Internal Communities
  • Session Six: Using Social Media to Build Internal Communities
  • Internal Communities
  • Options for Internal Communities
  • Make it Work
  • Session Seven: Analyzing Your Impact with Metrics
  • Session Seven: Analyzing Your Impact with Metrics
  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything
  • Timing Tips
  • Target Market Worksheet
  • Session Eight: Keeping on Top of the Trends
  • Session Eight: Keeping on Top of the Trends
  • The Times are A-Changing
  • Case Study: Google+
  • Making Connections
  • Session Nine: Damage Control
  • Session Nine: Damage Control
  • That’s Not Good!
  • What It Means For You
  • Case Study: United Breaks Guitars
  • Get Smart
  • Get Smart
  • Session Ten: Using Facebook
  • Session Ten: Using Facebook
  • Getting Started
  • First Steps
  • Next Steps
  • Due Diligence
  • Now You Can!
  • Building Your Community
  • Taking it Further
  • Making Connections
  • Session Eleven: Using LinkedIn
  • Session Eleven: Using LinkedIn
  • LinkedIn Essentials
  • Setting Up Your Account
  • Connecting to Others
  • Using Groups
  • Session Twelve: Using Twitter
  • Session Twelve: Using Twitter
  • Tweeting
  • Getting Started with Twitter
  • Hashtags
  • Re-Tweets
  • Your Name
  • Making it Memorable
  • Using Lists
  • Session Thirteen: Building a Blog
  • Session Thirteen: Building a Blog
  • To Blog or Not To Blog
  • Blogging Basics
  • Blog Rules
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube
  • Session Fourteen: Using Specialty Sites
  • Session Fourteen: Using Specialty Sites
  • Introduction
  • Yammer
  • Pinterest
  • SnapGuide
  • Staying in the Loop
  • Session Fifteen: Using Social Media Management Tools
  • Session Fifteen: Using Social Media Management Tools
  • Introduction
  • TweetDeck
  • HootSuite
  • Posterous
  • Salesforce Radian6
  • Session Sixteen: Launching Your Plan
  • Session Sixteen: Launching Your Plan
  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Session Seventeen: A Personal Action Plan
  • Session Seventeen: A Personal Action Plan
  • A Personal Action Plan
  • Summary and Recommended Reading List
  • Summary and Recommended Reading List
  • Post-Course Assessment
  • Post-Course Assessment
  • Post-Course Assessment
Completion rules
  • All units must be completed