Personal Brand: Maximizing Personal Impact [Deaf-friendly Course] (pd-004)

Personal Development


Description

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

This course is a two-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Course Delivery: Texts, assignments and tests.

Course Duration: 16 hours.

Content
  • How to Use This Guide
  • How to Use This Guide
  • Session One: Course Overview
  • Session One: Course Overview
  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Session Two: Importance of a Personal Brand
  • Session Two: Importance of a Personal Brand
  • What’s in a Brand?
  • Pre-Assignment Review
  • Defining Success
  • Making Connections
  • Your Personal Brand
  • Brand Elements
  • Brand Elements
  • Making Connections
  • Session Three: Your Brand Approach to Others
  • Session Three: Your Brand Approach to Others
  • Brand Style Assessment
  • Scoring Overview
  • Brand Assessment Matrix
  • Understanding Styles
  • The Pragmatic Style
  • The Enthusiastic Style
  • The Accommodating Style
  • The Detailed Style
  • Session Four: Looking at the Outside
  • Session Four: Looking at the Outside
  • Dress for Success
  • Business Etiquette
  • How You Sound
  • Things to Consider
  • Session Five: Looking at the Inside
  • Session Five: Looking at the Inside
  • Getting Focused
  • The 80/20 Rule
  • Improving Your Concentration
  • Developing Confidence
  • Pretend You’re Confident
  • When Your Positive Self-Talk Doesn’t Listen
  • Make Eye Contact
  • Dance
  • Know Your Stuff
  • Rehearse
  • Pep Talks Work
  • Read Inspiring Biographies and Autobiographies
  • Be Thankful
  • Push Yourself to Accomplish Short-Term Goals
  • Do Something for Yourself Every Week
  • Four Steps for Success
  • Making Connections
  • Session Six: Setting Goals
  • Session Six: Setting Goals
  • What Do You Want?
  • Asking Effectively
  • Go For It!
  • Identifying Dreams and Setting Goals
  • SPIRIT
  • Getting Some SPIRIT
  • Being Flexible and Resilient
  • Session Seven: Networking for Success
  • Session Seven: Networking for Success
  • Getting Out There
  • Session Eight: Communication Strategies
  • Session Eight: Communication Strategies
  • What is Said and What is Heard
  • Communication Situations
  • How Do You Rate Your Listening Ability?
  • Listening Assessment
  • Active Listening Skills
  • Responding to Feelings
  • Reading Cues
  • Demonstration Cues
  • Tips for Becoming a Better Listener
  • Session Nine: Building Your Credibility
  • Session Nine: Building Your Credibility
  • Defining Credibility
  • Session Ten: Brand You
  • Session Ten: Brand You
  • Defining Your Brand
  • Designing My Brand
  • Session Eleven: Living Your Brand
  • Session Eleven: Living Your Brand
  • Getting Started
  • Thinking Out Loud
  • Tips for Getting Started
  • Session Twelve: Managing Your Social Media Presence
  • Session Twelve: Managing Your Social Media Presence
  • Understanding Social Media
  • Making the Most of Social Media
  • Session Thirteen: Having Influence
  • Session Thirteen: Having Influence
  • Persuasion Techniques
  • Persuasion
  • Ten Ways to Persuade
  • Negotiation Techniques
  • Expressing Your No
  • Expressing Your No
  • The Persistent Response
  • Guidelines for Saying No
  • Session Fourteen: Dealing with Challenging People
  • Session Fourteen: Dealing with Challenging People
  • Getting to the Heart of the Problem
  • What’s Missing?
  • The Three F’s
  • Facts
  • Frequency
  • Frustrated Relationship
  • Types of Difficult People
  • Session Fifteen: Presentations and Meetings
  • Session Fifteen: Presentations and Meetings
  • Speak, by all Means!
  • Seven Ways to Pump Up a Presentation
  • Preparing for Meetings
  • Before the Meeting
  • During the Meeting
  • Leading Meetings
  • Personal Action Plan
  • Session Sixteen: A Personal Action Plan
  • A Personal Action Plan
  • Summary and Recommended Reading List
  • Summary
  • Post-Course Assessment
  • Post-Course Assessment
Completion rules
  • All units must be completed